Creating the branding for REGRUB Smash Burgers involved crafting a bold, edgy identity that captures the rebellious spirit of the brand. With its name cleverly playing on “burger” spelled backward, the visual and verbal language was designed to be playful, modern, and slightly unconventional—just like its stacked, smashed, flavor-packed burgers. From the gritty typography and vibrant color palette to the cheeky tone of voice, every element was built to stand out in a crowded market and appeal to burger lovers looking for something different and unforgettable.
