For Kurl Kitchen, a London-based shampoo brand, we developed a comprehensive Brand Guidelines booklet that serves as the visual and strategic foundation for their identity.
The document details logo usage, typography, color palettes, imagery styles, and tone of voice, ensuring consistency across all touchpoints, from packaging to marketing campaigns. Designed with both clarity and creativity in mind, the guidelines reflect Kurl Kitchen’s fresh, modern personality while providing practical tools for their team and collaborators to maintain a cohesive brand presence.
